As we turn the corner from Labor Day, there is a thought that is becoming all consuming among retailers and business owners.

A change in season signifies a change in packaging. So what will your brand mean to shoppers this season?

Let’s talk about the cool colors in the package branding spectrum. Often, the first color that springs to mind when we think of “cool” is blue. Think of the different shades of blue. How does a light blue...

In addition to low pricing, Yoshikawa also attests to FoldedColor's high-quality products and rapid turnarounds. "Since the original order, we have placed several more orders for some of our top sellers, including our most popular 'Smurf' blue raspberry slushy flavor," he said. "We have never had any issues with FoldedColor, and we are always greeted with great customer service." 

Does your packaging use a lot of blank white negative space? How about the use of black, gray or brown? The use of these neutral colors can have a large impact on... 

In creating your packaging design, think about how you can utilize color attributes to your advantage. These details can be very helpful in catching the attention of potential customers and bringing existing ones back. Join us in our...

Take a step back and learn how emotions and traditions are generally associated with different colors and how these vary in several regions and societies.

We are thrilled to share another Customer Spotlight. Once again we have an example of how premiere custom packaging can take a great product and help it grab the attention of a wider market. As a prosthetist/orthotist, Chelsea has spent a lot of time working with injuries and has gotten to know the difficulty of dealing with...

Sustainably-minded consumers are a fast-growing segment of the population, not to mention that today’s average consumer is better informed and skeptical of greenwashed marketing. Consumer product companies understand that a focus on “being green” is more of a necessity than an option in today’s retail environment.  

Retailers and brand managers must continue to shift their approach to the marketplace, in order to satisfy consumers who “need it now.” In order to meet these ever-increasing delivery expectations, consumer product companies will need to ...

A little more than a decade ago, most brands relied heavily on TV, radio and print advertising to influence consumer buying behavior. To serve the needs of this latest generation of consumers, retailers and brand managers are...