Packaging waste can be a major issue for the retail industry. Brand managers and retailers should work closely with their suppliers to ensure their packaging is as efficient as possible. This can often result in a delicate balancing act between a product’s intended use and its ability to avoid excessive product and packaging waste.
Good packaging design can avoid excessive waste and reduce the impact that a product has on the environment, while reducing costs across a retailers’ entire supply chain. Here are 8 practical tips to reduce retail packaging waste:
#1 Select suppliers with good environmental credentials
#2 Use packaging with recycled content and renewable materials
#3 Use lighter weight packaging materials whenever feasible
It is estimated that one-third of America’s municipal waste is retail packaging, therefore efficient packaging design reflects not only good environmental stewardship, but can also reduce costs and be well received by both consumers and retailers.