Companies that are quick to make drastic cuts to their costs have a 21% less chance of pulling ahead of the competition when times get better. The retail landscape has changed drastically over the last few weeks as companies adjust to living under the COVID-19 pandemic. In times of economic uncertainty, brands that learn to refocus their priorities rather than cut spending have been able to thrive when things take a turn for the better. It's important not to sacrifice your brand's long-term goals in favor of short-term savings. Investing in making your brand stand out against the competition increases the chances that you will continue to grow when everything is back to normal. What are you focused on during this time to make your brand succeed?