Let’s talk about the cool colors in the package branding spectrum. Often, the first color that springs to mind when we think of “cool” is blue. Think of the different shades of blue. How does a light blue...
Does your packaging use a lot of blank white negative space? How about the use of black, gray or brown? The use of these neutral colors can have a large impact on...Read More
In creating your packaging design, think about how you can utilize color attributes to your advantage. These details can be very helpful in catching the attention of potential customers and bringing existing ones back. Join us in our...
Take a step back and learn how emotions and traditions are generally associated with different colors and how these vary in several regions and societies.Read More
The type of packaging that you use should enhance your product, not take away from it. A hard-to-open box has the same effect on potential customers as a closed sign on a shop door. It stops people from buying your product. Easy-to-open packaging works like a welcome mat. It shows you care about your customers and want them to enjoy your product. Packaging should be able to Open, Close, Protect, and Inform.
Are you starting a new business or looking to make a change? Perhaps you are ready to introduce your product to the market or rebrand one with an old outdated look. We’ve all heard how important it is to make a good first impression. When you are ready to showcase your product, presentation is key. This means that you should be careful when selecting your packaging.Read More