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Trends in Packaging Part 4 ~ The Conscious Consumer

Sustainably-minded consumers are a fast-growing segment of the population, not to mention that today’s average consumer is better informed and skeptical of greenwashed marketing. Consumer product companies understand that a focus on “being green” is more of a necessity than an option in today’s retail environment.  

Custom Printed Folding Cartons - FoldedColor Product Packaging

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FoldedColor
Aug 17, 2016
Trends in Packaging Part 3 ~ Tomorrow is Too Late

Retailers and brand managers must continue to shift their approach to the marketplace, in order to satisfy consumers who “need it now.” In order to meet these ever-increasing delivery expectations, consumer product companies will need to ...

 

Tomorrow is too late FoldedColor Blog

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FoldedColor
Jul 15, 2016
Trends in Packaging ~ Part 2

A little more than a decade ago, most brands relied heavily on TV, radio and print advertising to influence consumer buying behavior. To serve the needs of this latest generation of consumers, retailers and brand managers are...

 

Buying FoldedColor Packaging online

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FoldedColor
Jun 28, 2016
Trends in Packaging ~ Part 1

Packaging buyers are continuously looking for ways to control cost and improve market share for their consumer products. 

Web-to-print for packaging is an easy and effective way for printers and print resellers to expand their offerings and help meet long term growth objectives.  

Web to Print

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FoldedColor
Jun 23, 2016
6 Tips to Consider with Seasonal Packaging

Seasonal packaging is a great way to maintain relevance with consumers, while providing a nice boost in sales at the same time. 

 

Here are (6) tips to consider when creating seasonal packaging for your products:

FoldedColor Custom Printed Packaging Blog

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FoldedColor
Jun 17, 2016
Beyond CMYK

While 4-color process is sufficient for many applications, the CMYK color space is limiting and only capable of covering a small portion of the color gamut that our eyes can register.

 

CMYK_OGV FoldedColor

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FoldedColor
Mar 11, 2016
Customer Spotlight - Cut That Agate

Here at FoldedColor we love getting to know the people and stories behind the packaging we produce.  We are excited to share our first official Customer Spotlight with you this week.  Justin and Brandy are the owners and operators of Cut That Agate. We were delighted when Justin and Brandy took the time to answer some of our questions to allow us to learn a little more about them and their business. 

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FoldedColor
Mar 04, 2016
Packaging That Makes an Impact

Brand differentiation is critical to success in the retail marketplace, and brands that follow these guidelines cannot be commoditized.  Follow the 5 B’s to ensure your packaging is distinctive and impactful, and successfully depicts why your brand is superior to the competition.

FoldedColor Custom Printed Product Packaging

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FoldedColor
Mar 01, 2016
Prototypes Sell Packaging

Fact: Packaging sells products

 

Little known Fact:

Prototypes sell packaging

 

Question:

Are you taking advantage of our Prototype options?

 

FoldedColor Packaging Prototypes

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FoldedColor
Jan 26, 2016
Visit FoldedColor at PPAI Expo

FoldedColor, the revolutionary web-to-carton solution for custom packaging, is gearing up for the Promotional Products Association International (PPAI) Expo, scheduled for January 10-14 at the Mandalay Bay Convention Center in Las Vegas. The FoldedColor team will be showcasing their impressive breadth of product applications and providing demos of the innovative online packaging designer.

PPAI_Expor_FoldedColor

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FoldedColor
Jan 04, 2016

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