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Minimalist Design

Minimalism in design is a current trend that shows no sign of slowing down. Read on to see why even your brand may benefit from the "less is more" mentality.

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Cristina | Prepress & Design
Aug 06, 2019
Series on Color - Cool Colors

Let’s talk about the cool colors in the package branding spectrum. Often, the first color that springs to mind when we think of “cool” is blue. Think of the different shades of blue. How does a light blue...

Cool Colors Blog FoldedColor Packaging

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FoldedColor Packaging
May 10, 2018
Series on Color - Neutral Colors

Does your packaging use a lot of blank white negative space? How about the use of black, gray or brown? The use of these neutral colors can have a large impact on... FoldedColor Blog - Neutral Colors

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FoldedColor Packaging
Jan 24, 2018
Series on Color - Warm Colors

In creating your packaging design, think about how you can utilize color attributes to your advantage. These details can be very helpful in catching the attention of potential customers and bringing existing ones back. Join us in our...

FoldedColor-Warm-Colors

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FoldedColor Packaging
Oct 30, 2017
Connecting with Color

Take a step back and learn how emotions and traditions are generally associated with different colors and how these vary in several regions and societies.Connecting-with-Color FoldedColor

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FoldedColor Packaging
Oct 24, 2017
8 Tips to Reduce Packaging Waste

Good packaging design can avoid excessive waste and reduce the impact that a product has on the environment, while reducing costs across a retailers’ entire supply chain.  Here are 8 practical tips to reduce retail packaging waste:

 

FoldedColor Reduce Packaging Waste

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FoldedColor
Mar 25, 2016
Packaging That Makes an Impact

Brand differentiation is critical to success in the retail marketplace, and brands that follow these guidelines cannot be commoditized.  Follow the 5 B’s to ensure your packaging is distinctive and impactful, and successfully depicts why your brand is superior to the competition.

FoldedColor Custom Printed Product Packaging

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FoldedColor
Mar 01, 2016
The Fundamentals of Effective Packaging

The type of packaging that you use should enhance your product, not take away from it. A hard-to-open box has the same effect on potential customers as a closed sign on a shop door. It stops people from buying your product. Easy-to-open packaging works like a welcome mat. It shows you care about your customers and want them to enjoy your product. Packaging should be able to Open, Close, Protect, and Inform.

Blog Brain Box FoldedColor Blog

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FoldedColor
Oct 09, 2015
Rebranding

It’s decided.  Time for a fresh start; but is your company ready for a new look?  Maybe you have products that are not selling as well as they should be.  Perhaps a change is long overdue.  If this sounds familiar, it is probably time for some rebranding.  Historically, rebranding has been very expensive, but giving your brand a new look can be easy and affordable.

blackboard_chalkboard_rebranding

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FoldedColor
Aug 21, 2015
Hiring a Graphic Designer

Graphic Design ideas and processNeed to hire a graphic designer?

If you have ever had to manage a business, then you are probably aware of the headache that comes along with branding or re-branding your business.  If you are not the creative type, this can make the process even more excruciating.  Have you ever considered utilizing a graphic designer? 

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FoldedColor
May 29, 2015

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